Learn to see the silent emotional mistakes founders make - not in strategy, but in psychology. The mistakes that quietly decide whether a product lives or dies.
WHAT FOUNDERS FORGET is not a book about startups - it's a mirror.
It reveals the silent emotional mistakes founders make while building, scaling, hiring, marketing, and selling. Not the tactical ones - the human ones. The ones that decide why products die despite having features, funding, or vision.
Because at the core of every company is not technology - it is emotion, perception, memory, and trust.
This book exposes the blindspots founders never notice until it's too late.